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| F Entessarian,
Member of ISO Technical
Committee 176,
Responsible for writing
Quality Management
Standards,
Vice-President of
the Iranian Quality
Management Association;
and Managing Director of
Iran Group of Surveyors |
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Recently Khatami’s
government published the
fourth Five-Year Socio-Economic & Cultural Development Plan,
the fourth such plan to be drawn
up and published since the
Islamic Republic came to power
in 1979.
When one goes through the
Fourth Plan, very quickly one
begins to note that it must have
been very hurriedly written and
printed although the contents,
i.e. the objectives, are far more
daring and show a great deal
more awareness of conditions
both inside and outside the
country. The hurried writing
can be inferred from the large
number of typing, spelling and
grammatical errors that the text
contains. It is quite likely that
the intention was to complete
the Plan and submit it to Majlis
before the 6th parliament ends
and new elections are held.
Another problem with the Fourth
Plan – which we find in all our
past plans, even those drawn
up in the previous regime – is
that it has been prepared with a
focus on ‘what-should-be-done’,
and has totally ignored that vital
issue of ‘how-should-be-done’.
Obviously how a thing should
be done is usually far more
complicated than simply stating
what should be done.
In other words plans such as
this must, in addition to justifying
why a thing should be done, give
a guideline as to how it should
be done and better still give the
exact procedure to be followed.
But this has always been ignored in our plans and this
is why we have very often not
managed to attain the objectives
of our plans. This failure has
been the result of the absence of
the right strategy, the right way
of going about the problem of
attaining our goals.
Many countries in Asia were
once in the same condition
as Iran, yet they managed to
accomplish a great deal in very
short times, countries like China,
Malaysia, Thailand and much
closer to us, the UAE.
China has attained two figure
rates of GDP growth without
having any oil, and with an
enormous population to feed.
We have oil, gas, a vast range
of minerals and most important
of all, a large population of
highly educated young men and
women: a unique asset. But
time and again we have tried
and failed to develop rapidly
and reach a high enough rate of
GDP growth, for want of the right
strategy.
When we talk about the right
strategy we mean strategy that
is in agreement and coordination
with our other strategies, not
in conflict with them. To give
an example, suppose we want
to increase human resource
productivity in a factory, to do
the work that is presently being
done by 1000 people, by only
400 people, i.e. we wish to
reduce the number of workers by
600. In that case we would first
have to invest in some industry
to provide jobs for these 600
people otherwise we would be
adding to the gravity of the issue
of unemployment.
Take another example: suppose
we wish to produce 700,000
auto vehicles and export a large
number of these abroad. In that
case we would have to make
sure that the vehicles are of a
sufficiently high quality standard
and attractive enough to sell
abroad otherwise we will end up
stranded with a large number
of vehicles that will not sell
abroad and are surplus to home
demand.
The Fourth Plan has one unique
feature to its credit, a feature
that has so far been absent in
all our plans. It has set daring
objectives, as mentioned earlier.
Never in the past has an Iranian
government dared to set such
high goals as a GDP growth of
8%, for example. Not that this
particular objective and most
others set by the Forth Plan
cannot be attained.
Indeed most can. In the opinion
of this writer a lot more can be
achieved even than the Plan has
set as its goals; but provided the
right strategies are adopted.
On the other hand, as it stands
the Fourth Plan is fragmented
and does not follow a logical
sequence. For example, it may
deal with the electricity industry
in one part then immediately
go on to the auto industry and
from there to the country’s water
supply and dams.
The Plan demands that the
Human Resource Productivity
Organization of Iran hold an
annual Productivity Award, and
grant awards to those countries
that do their best to raise
productivity. But in the Plan the
award is not connected to any
purpose, any issue, any entity.
As pointed out earlier, plans and decisions made in Iran are often
incongruent with realities or are
open-ended in the sense that the
consequences have not been
taken into proper consideration.
For instance the Fourth Plan
dissolves the Grain Organization
of Iran without caring as to what
will happen to its employees
or who will do the work the
organization has so far done, no
matter how insignificant.
A classic example, something
that happened a year or two
ago, was the merging of two
ministries into one, the ministries
of mines and of industries to
create the Ministry of Industry
and Mine. The only thing that
had been clarified beforehand
was which of the ministers
should stay on to take over
the ministry and which of the
deputies he wished to retain.
Another point that our planners
must bear in mind when drawing
up a plan is that it must be
compatible with the times
and must make utmost use of
modern tools and techniques.
Ten years ago the computer was
not so widely and commonly
in use. The Internet was not
accessible in Iran down to a few
years ago. Digital systems did
not exist till quite recently. And
the environment worldwide was
quite different.
Next comes the question of
the Performance Assurance
system. This system continually
appraises the performance
quantitatively, and checks if
the performance lags behind
schedule, why exactly it does
where it does, and what should
be done to make up for the
shortcoming and the lag.
The last point I should like
to bring up needs a brief
introduction. Tom Peters, a
guru in management, says that
when he sets foot into a new
boardroom he will soon be
able to tell what the color of the
underwears of the members is.
This is because, he says, that
the board members live in a
closed environment. They work
together, eat together, go to the
same parties, play golf together,
copy one another and become
increasingly similar in their traits
and attitudes.
You need someone from the
outside, someone who is fresh to
the environment, to bring about
changes and developments.
This is why often when a
company is not doing well a new
managing director can make a
lot of difference, can even save
the company from ruin.  |