The human being, work and quality are three phenomena that are closely interrelated and, combined, affect both the human being and the natural environment. It is, therefore, necessary to look deeply into these phenomena and their combined effects, and try to eradicate the negative effects and develop the positive.

We shall here attempt to look at these phenomena from the points of view of the science of management, social psychology and work psychology.

Human beings
Experts in the human brain have identified 26 characteristics
for it that can be put into three categories:
1) physical activity,
2) creativity and
3) sociability.

To seek added value and at the same reduce harms in their efforts towards sustainable development, the human beings need to look at themselves and at their roles and reactions in the areas of work and quality.

Work
Work may be defined as any activity which others consider to be of value. Work entails physical activity, creativity and sociability. It is a perfect reflection of the essence of the human being. When work loses its creativity and sociability, it loses its attraction and becomes merely a way of making a living. It then often
turns into a boring and tedious set of actions. Ideally, work must bring satisfaction and pride. Sometimes absence of satisfaction has external factors; for instance, when one’s wages are low or the workplace is
overcrowded, noisy and filthy.

Eradicating these shortcomings will not necessarily bring satisfaction to the workers. More is needed such as appreciation, goals and active participation of the other colleagues. For people who have hard times and perform menial work, money and work become closely related. Such people work only to make money; and pleasure is derived through spending a part of that money. But as one’s level of education and living standards
rises, money rapidly loses its value as an incentive, becomes more distant from work and at the same time pleasure and work merge.

At the level of a society, people who search for satisfaction and pleasure in their work lose interest in menial work and seek activities that help develop their potentials and capabilities, and lead to increasingly higher
quality.

Quality
The human being seems to have an instinct for quality which is, incidentally, only suppressed at times by an equally inherent instinct we know as laziness. But there has always been the question: “Yes, quality is all very
well, but at what cost?” This eventually led to the concept of productivity, a relatively recent concept that was proposed by Taylor, early 20th century.

In their efforts for attaining increasing social and economic development, human beings cause certain damages and harms to themselves and to the natural environment. To avoid such damages they need to rethink work procedures in organizations. First of all work must have motivation and bring satisfaction so that people will
take the trouble to do it well.

If quality is created through innovation there will be less likelihood of adverse effects on the environment. Innovation is encouraged by four conditions:
1- The objective of doing the work must be clear.
2- There must be a strong feeling of responsibility and dedication.
3- People must not be overstrained with work and must have enough time to relax and think.
4- People must be taught how to think.

Creation of added value in any society is the result of the efforts of those organizations that are human resource oriented. It is human resources that make up the true foundation of modern societies; and anagement,
as the most significant factor of growth and success of organizations, must give serious consideration to human resources, i.e. the employees and to such values as creativity, innovation and thought as elements of development and progress.