From “social accountability” to “total quality life management” The latest views in management, which are based on quality and customer-satisfaction, draw the attention of both private and public organizations to the environment and to the society, and warns them of their effects on both. Without a systematic consideration of society and environment, organizations will not be able to survive for long. Managers and decision-makers must coordinate their activities with consideration given to society, economy and environmental protection, and with a view to eradicating poverty, illiteracy and other social problems. In many countries, the developing
countries in particular, interactions between the environment, economy and society have not yet been taken
seriously and not taken into account in decision-makings.

Management strategies of the traditional type are no longer effective in these modern times because they tend to destroy the environment and human living conditions.

New world conditions demand that, for sustainable development, expansion of organizations take into consideration many aspects of natural and human life, the issue of the environment protection in particular, as well as social and human behavior factors.

In 1987 the UN issued a report on sustainable development, titled Bruntland. In this report, sustainable development is defined as the method of development in which today’s needs are met but with due consideration to the needs of the coming generations; a sort of development that treats nature with kindness and consideration, at all levels, local, national and global.

In 1992 a conference was held in Brazil by the UN in which the agenda was sustainable development of the globe in the 21st century. The main stress was laid on the protection of the environment and awareness of the availability of natural resources in the long term. All the participating countries accepted to be controlled by
an international body to ensure the proper implementation of the decisions made in that conference. The object was to set development strategies in such a way that economic and industrial development shall not cause harm, irreversible harm in particular, to air, water, animal and human life… and shall not produce biological pollution, chemical poisoning, misuse of exhaustible resources etc.

The quality of life cannot be measured simply through financial factors and the facilities available to the person
in question. It also depends on the quality of air, water… the environment in short. Thus Quality Life anagement
means proper management and enhancement of economy, society, environment. Businesses of all kinds will soon find themselves forced to observe environmental protection measures.

Clients, governments, social groups will demand the observance of the relevant rules and regulations. This has already been happening in the West where there is now a tendency to go back to Nature. The industrial world is tired of the fabricated way of life that is the result of modern technology.

They want naturally grown food, and clean air and water. Managers must accept this fact and come to terms with nature. They have no other choice. The beginning, as always, will be somewhat hard and problematic. Rules and regulations will have to be set down and imposed. Gradually, everyone will become used to the rules and will automatically observe them.

The steps here proposed for the implementation of sustainable development are:
1- Understanding the problem: What does “sustainable development” mean for my company?
2- Setting the route: strategies must be set based on the organization’s points of strength and weakness.
3- Steps to be taken: these steps must help the organization by providing new potentials.
4- Results: the steps (in 3 above) must be constantly under review and improvement.
5- Familiarizing the personnel with the issue and the solution.
6- Continual education and training: all the employees must be continually under review, education and training.